The Morse finish

Flutes that spell a word

On a Fluted piece every flute is the same width. In the Morse finish they are not: a narrow flute is a dot, a wide flute is a dash, and a smooth gap ends each letter. Run a finger along the band and you are reading a name, a date or a word in Morse code.

Avery

AVERY: .- / ...- / . / .-. / -.--

How to read it

  1. Find the start. Read left to right, like the name. The band above the name panel and the band below carry the same message.
  2. Narrow is a dot, wide is a dash. A dash is three times as wide as a dot. Inside one letter the flutes sit close together.
  3. A smooth gap ends a letter. Between letters the surface stays smooth for a moment; between words the gap is twice as long.
  4. Look it up. The card in the box prints your message letter by letter, and the key below has every letter and number.

The rhythm of the flutes

The flutes are cut at a fixed rhythm: a dot is one unit wide, a dash three, with half a unit of land inside a letter, two and a half between letters and five between words. The unit is chosen so the message fills the band, between 1.6 and 3.2 mm, so a short name gets bold flutes and a longer one gets finer ones. The same words always give the same rhythm.

Four examples

  • A first nameAVERY.- ...- . .-. -.--
  • A marathon26.2..--- -.... .-.-.- ..---
  • A date6 14 25-.... / .---- ....- / ..--- .....
  • One wordLOVE.-.. --- ...- .

The key

  • A.-
  • B-...
  • C-.-.
  • D-..
  • E.
  • F..-.
  • G--.
  • H....
  • I..
  • J.---
  • K-.-
  • L.-..
  • M--
  • N-.
  • O---
  • P.--.
  • Q--.-
  • R.-.
  • S...
  • T-
  • U..-
  • V...-
  • W.--
  • X-..-
  • Y-.--
  • Z--..
  • 0-----
  • 1.----
  • 2..---
  • 3...--
  • 4....-
  • 5.....
  • 6-....
  • 7--...
  • 8---..
  • 9----.

Pieces with the Morse finish

Choose Morse in the finish row, then type the name, or the words for the flutes.

Desk name plate in the Fluted finish, Bone with Morgan Hale inlaid in Ink, finely fluted around a smooth name panel

Desk Name Plate

A solid desk name plate that leans back on its own base, your name inlaid flush in a second color, in four finishes.

$44+17
Award plaque in Bone with Employee of the Year, Avery Collins and Northfield Dental, 2026 inlaid flush in Ink, framed by fine reeding

Award Plaque

A recognition plaque with the name, the achievement and the organization inlaid flush in a second color, for a desk or a wall.

$52+14
Wall key holder in Bone with The Parkers and Est. 2026 inlaid flush in Ink, framed by fine reeding, with three hooks along a plain rail

Wall Key Holder

A fluted wall key holder with the family name and a date inlaid flush, three to five hooks, a closing gift realtors reorder.

$54+14
Fluted medal hanger in Ink with Avery and 26.2 inlaid in Ember above a row of seven round pegs

Medal Hanger

A fluted wall bar with your name and distance or mantra inlaid flush, and five to nine pegs for medals.

$52+14
Desk Set in Gallery: a Fluted desk name plate reading Avery beside the matching fluted business card holder

Desk Set

The desk name plate and the business card holder in one colorway, for $10 less than the two apart.

$64 Save $10+14
Three Fluted desk name plates in Gallery reading Avery, Jordan and Riley, from a five plate team pack

Team Desk Plates, 5 pack

Five desk name plates, one name each, in one finish and colorway, at $45 a plate.

$225 for 5, $45 a plate+17

Questions

What does the Morse finish cost?

$5 more than Fluted on the desk name plate, the desk set, the key holder and the medal hanger, $6 on the award plaque, and $5 a plate on team packs. The price on each page includes it as you choose.

Can it spell something other than the name?

Yes. On the name plate, award plaque, key holder and medal hanger there is an optional field for the words in Morse, so the flutes can carry a date, a distance or a short word while the name sits in the panel. Leave it blank and the flutes spell the name.

How long can the message be?

About 14 letters of a name, or 8 digits of a date, on a desk plate. A long message makes the flutes finer before the plate grows; the page tells you if it will not fit.

Is the pattern only mine?

The pattern is the Morse code of your words, so the same words always give the same rhythm. What makes it yours is what it says.

How will I remember what it says?

Every Morse piece ships with a card that prints the message and its code, dot and dash by letter.